How do you build a massive site for one of the world’s most prestigious and elegant brands that handles a dozen different languages with individual character sets, creates content through an intuitive CMS, maintain efficient loading times without putting strain on your server and is account for future development of new rich media content? Hire Automata Studios.

For their recent worldwide site rollout for the Fragrance & Beauty division, Chanel partnered with us to develop a smart and effective way to handle their multi-lingual needs. Layouts that render on the fly based upon a user chosen language, parallel development of a comprehensive CMS and front end user interface, and the creation of a custom API for future content and application development were just a few of the many challenges we were hired upon to tackle.

Working as the technical developer and liaison between Chanel’s in-house international design team and a backend database department, we found new and innovative ways to approach their specific needs. Our solutions allow scalability and adaptability without sacrificing efficiency or loading times. Custom created UI elements and CMS work with our API to allow Chanel’s site to grow as their needs change, from season to season, year after year.